You have a press release - but is it really news? You stage a photo opportunity-but will it make the papers? Can your bright ideas and concepts survive the editorial grinder?

Perhaps you need to consult with front-line editors with wire service, newsmagazine and broadcast backgrounds. No matter how strong your own media ties, your P.R. initiative can benefit from a team that daily reaches more than 5,000 news desks. Welcome to World Picture Network (WpN).

World Picture Network offers a powerful communication edge for public relations and commercial clients. Our news agency, World Picture News specializes in photo-driven stories delivered 24/7 to leading national and international media. Our experienced editors know the dynamics of slotting stories and photos to the right people at the right time. And working together with our network of top photojournalists from around the world, WpN can translate purpose driven P.R. initiatives into newsworthy photographs.

WpN provides the best in assignment photography -- from urgent, sameday needs to complex feature and documentary projects that require thoughtful planning and logistics solutions. Ask the editors at The Financial Times who demand business coverage that always grabs their readers' attention. They have turned over 100% of the Times worldwide photo assignments to WpN.

Let us conceive, photograph and deliver the right images with the right message to our friends and colleagues in the media.

It's all in a day's work at WpN.